Who’s Shaping Our Kids’ Political Views? Teachers And TikTok

In no duh news, The future of the electorate is watching, and it’s teachers and social media that are influencing young peoples’ political views, according to a new survey on election knowledge from Study.com.

Apparently, students are learning the most about the election process from teachers

  • More than a third of students in grades 7-12 say they’ve learned the most about the election from their teachers.
  • 20% of students in grades 7-12 say they’ve learned the most about the election from social media.
  • Less than 20% of students in grades 7-12 report their family has taught them the most about the election process in the United States.

While social media is influencing everyone’s political beliefs:

  • 30% of students in grades 7-12 report that Instagram is the most influential social media platform on their political point of view, followed by TikTok (25%), Facebook (16%), and YouTube (15%)
  • 33% of college students say Facebook is the most influential social media platform on their political point of view, trailed by Instagram (25%), Twitter (17%), and YouTube (12%)
  • The majority of teachers (60%) and parents (80%) point to Facebook as the social media platform with the most influence on their political point of view.

Click here for all of the findings from the study.

Facebook Testing Subscription Groups That Charge Money For Exclusive Content

Facebook is looking to test Facebook group subscriptions that charge $4.99 to $29.99 per month for access to exclusive content. Only a few hand-picked groups in the parenting, cooking, and organizing industries are getting to try out this new feature.

Facebook said “We hear from group admins that they’re looking for ways to help them earn money to deepen engagement with their members and continue to support their communities. Many admins do this today by creating an additional subscribers-only group that sits alongside their existing group and rely on additional tools to track and collect payments.”

They go on to say “Subscription groups were created to make it easier for admins to provide these experiences with built-in tools, and to save them time so they can focus on offering members-only content. For members, they’re now able to sign-up and manage their subscription through the Facebook app for iOS and Android.”

As someone who is a digital marketing consultant for small businesses during the day, this feature, if done right, can be a huge game changer for small businesses that use Facebook on a daily basis. Really now it’s all about content creation and is it worth your customer’s time and money. But will see where Facebook will take this feature.

Instagram Now Letting You Post 1-Hour Videos

Instagram is now ready to compete with Youtube, once rumored, in a big event in San Francisco, Instagram announced that will not let people create video posts that are 1 hour long and to house these new hour-long videos Instagram is launching IGTV. Which is where your videoes and the people you follow will live. Plus you will be able to discover other videos from Instagram influencers and celebrities.

“It’s time for video to move forward, and evolve,” said Instagram CEO Kevin Systrom onstage at the event.

IGTV official website says that “People are watching less TV and more digital video.1 By 2021, mobile video will account for 78% of total mobile data traffic. And we’ve learned that younger audiences are spending more time with amateur content creators and less time with professionals”.

For more information, check out www.business.instagram.com/a/IGTV.