Facebook is looking to test Facebook group subscriptions that charge $4.99 to $29.99 per month for access to exclusive content. Only a few hand-picked groups in the parenting, cooking, and organizing industries are getting to try out this new feature.
Facebook said “We hear from group admins that they’re looking for ways to help them earn money to deepen engagement with their members and continue to support their communities. Many admins do this today by creating an additional subscribers-only group that sits alongside their existing group and rely on additional tools to track and collect payments.”
They go on to say “Subscription groups were created to make it easier for admins to provide these experiences with built-in tools, and to save them time so they can focus on offering members-only content. For members, they’re now able to sign-up and manage their subscription through the Facebook app for iOS and Android.”
As someone who is a digital marketing consultant for small businesses during the day, this feature, if done right, can be a huge game changer for small businesses that use Facebook on a daily basis. Really now it’s all about content creation and is it worth your customer’s time and money. But will see where Facebook will take this feature.