After making their debut at Taco Bell stores this past January, Nacho Fries are back for a summer sequel, returning to menus on July 12. To celebrate their return, Taco Bell will honor the 25th Anniversary of Warner Bros. Pictures’ action sci-fi film Demolition Man and its prediction of a utopian future where “all restaurants are Taco Bell,” with a re-creation of the iconic restaurant from the movie.
“When you create a fake trailer for a fake movie for a real product that surpasses all expectations of products (and movie trailers), it seems inevitable that you have to create a sequel,” said Marisa Thalberg, Chief Brand Officer of Taco Bell Corp. “And what better way to tease this sequel, than pay homage to a real movie’s 25th anniversary – one that had a very compelling view of a fictional future?”
Demolition Man, a 1993 Warner Bros. Pictures’ cult-classic in its own right, gained fame for its utopian predictions of 2032 – where Taco Bell was the only restaurant to survive the Franchise Wars.
Leading up to the July 12 return of Nacho Fries, answers will be revealed with exciting creative in the sequel to Web of Fries I. Culminating with a Demolition Man pop-up and a futuristic and upscale Taco Bell dining experience July 19 – 21 in San Diego just outside the holy-grail of science fiction.