PlayerUnknown’s Battlegrounds (PUBG), announced today that over four-hundred million total players worldwide have played PUBG across all platforms (Steam, kakao, DMM, Xbox One, Mail.Ru, iOS and Android) to date, engaging more than 227 million players monthly, making it one of the most played games in the world. To celebrate the milestone, PUBG will be discounted for the first time on Steam starting today for a limited time, priced at $19.99, welcoming new fans to join the worldwide gaming phenomenon.
It is not surprising that they are pushing a sale as one of their competitors Epic Game’s “Fornite” is starting to really build a lot of traction around their own game. If anything changing the way the gaming industry looks at player vs player video games.
The Verge said it best “The game is forcing game studios and publishers to rethink how their products are developed, monetized, and updated over time. The game made an estimated $300 million in the month of April entirely on in-app purchases of items like costumes, dance moves, and other cosmetics that have no effect on your ability to compete”.
So more power to PUBG but if I had to guess Fornite is winning the gaming world over quicker.