Instagram is now ready to compete with Youtube, once rumored, in a big event in San Francisco, Instagram announced that will not let people create video posts that are 1 hour long and to house these new hour-long videos Instagram is launching IGTV. Which is where your videoes and the people you follow will live. Plus you will be able to discover other videos from Instagram influencers and celebrities.
“It’s time for video to move forward, and evolve,” said Instagram CEO Kevin Systrom onstage at the event.
IGTV official website says that “People are watching less TV and more digital video.1 By 2021, mobile video will account for 78% of total mobile data traffic. And we’ve learned that younger audiences are spending more time with amateur content creators and less time with professionals”.
For more information, check out www.business.instagram.com/a/IGTV.